In the marketing mix, Content Marketing tends to be chalked up as „unmeasurable”. This just isn’t true.

In this talk, Alex Birkett, Co-Founder of Content Marketing agency, Omniscient Digital, will walk you through a two part process for modeling and attributing content marketing ROI. By the end of the talk, you’ll understand how to build a content growth model to predict the upside of your program as well as setting up Analytics and reporting to make sure you’re getting the results you’re expecting.