Why do some brands attract and retain new customers, where others fail?

When it comes to designing persuasive websites, apps or tools, it’s those that can turn initial engagement into habitual use that become the most successful.

Whether you represent a small business or a multinational organization, success depends on your ability to leverage specific consumer dynamics online.

In this talk, we’ll explore some of the most powerful psychological principles you’ll need to create habit-forming, engaging and rewarding interactions for your clients. From how to use endowed progress, sunk-cost fallacy and appointment dynamics, to processing fluency and dopamine loops, you’ll come away with a robust understanding of the principles, examples and tactics you can apply to keep your customers happy and coming back for more.

English Session | Simultaneous Translation in Romanian Available