- The Courses / Masterclass / Workshops sessions take place in parallel, so you will have to choose 1 single module which you want to attend;
- The registration fee includes access to the selected module, as well as 1 Welcome Coffee, 2 Coffee Breaks and 1 Lunch for each participant;
- All sessions take place in person at Hotel Sheraton in Bucharest, on 31st May;
- Spots are limited to max. 30 for each module and can be sold out before the end of the registration period (May 25, 2022);
- The Courses and Workshops are held IN ROMANIAN and only the Masterclass is held IN ENGLISH.
A 4-hour Masterclass by one of the world’s most appreciated Digital Marketing & Web Analytics specialist – Avinash Kaushik, for the first time in Romania!
The Masterclass will go through identifying the main KPIs in business, measuring marketing campaign efficiency, attribution models, Social Media in terms of organic vs. paid and will end in the Ask Avinash Anything Q&A session. This is a rare occasion where you can pick the brain of a specialist like Avinash Kaushik for your business issues, so get your questions ready!
Masterclass Level: Intermediary & Advanced| Language: English | Duration: 4 hours| Location: Hotel Sheraton, Bucharest | 31st May 2022
Avinash Kaushik
Best Selling Author & Digital Marketing Evangelist
Avinash Kaushik
Digital Marketing Evangelist
At the end of this 100% practical course, each participant will be able to build, following an interactive template, a coherent social media marketing and communication strategy – from setting goals, building buyer personas, setting topics and content plan, defining necessary budgets for the promotion and construction of sales funnels.
The strategy course is designed for companies that want to train their internal social media people, for future social media professionals, people who are determined to build a career in social media and need a good start and a solid knowledge base, business owners, people who are going to work with online marketing / communication service providers and who want to better understand what and how to ask these providers.
Course level: Beginner & Intermediary | Duration: 8 hours | Location: Hotel Sheraton Bucharest | 31 May 2022
Alexandru Negrea
Founder Social Smarts
Alexandru Negrea
Founder Social Smarts
Google has announced that the current version of Google Analytics (Universal Analytics) will no longer work as of July 1st, 2023. Thus, the analysis of data made using this tool will have to be done in the new version: Google Analytics 4.
In this course you will learn what you need to do now to prepare for the new version of Google Analytics. You will understand the differences from Universal Analytics, what you need to do for a successful migration, how to use the new interface and how to do the most necessary types of analysis for an online store.
Course Level: Beginner & Intermediate | Duration: 8 hours | Location: Hotel Sheraton, Bucharest | 31st May 2022
Eugen Potlog
Founder UX Studio
Eugen Potlog
Founder UX Studio
În cadrul acestui Curs trecem prin principalele medii de promovare în Social Media – Facebook, Instagram, TikTok, Pinterest și LinkedIn Ads – pentru ca tu să înțelegi cât mai bine cum îți poți adapta strategia de marketing la fiecare canal pentru a genera vânzări în magazinul tău online.
În plus, vei învăța și cum să monitorizezi campaniile de Digital Marketing create de agenție sau de specialiști, ce metrici să urmărești și în ce puncte să intervii cu feedback pentru a ajunge la cele mai bune rezultate.
Nivel Curs: Începător & Intermediar | Durata: 8 ore | Desfășurare: Hotel Sheraton, București | 31 Mai 2022
Raluca Radu
Founder MTH Digital
Robert Dumitru
Managing Partner MTH Digital
Raluca Radu
Founder MTH Digital
Robert Dumitru
Managing Partner MTH Digital
A course full of concrete examples and a checklist of over 100 User Experience (UX) and Online Marketing recommendations to apply in your online shop to increase your conversion rate.
During the course we will briefly go through the current e-commerce market situation (with its challenges and opportunities) in order to have a well-defined overview and we will continue with business advice for emerging e-commerce entrepreneurs.
Next, we will discuss in detail (with practical examples) how the main sections of an online shop should be optimized from a UX point of view – from the Homepage to the Thank You Page – following the entire Customer Journey on the website towards Checkout, so you can create a pleasant browsing experience and increase your conversion rate.
We will also be discussing marketing tools and hooks that can be used on the website to increase order value, customer retention, brand awareness, newsletter subscriptions etc.
Course Level: Beginner & Intermediary | Duration: 8 hours | Location: Hotel Sheraton, Bucharest | 31st May 2022
Andrei Radu
CEO & Founder GPeC
Andrei Radu
CEO & Founder GPeC
In this course, you will identify the ideal structure of your Google Ads account based on the type and size of your business so that you can maximize your return on your advertising investment.
We will discuss about the must-have settings in your Google Ads account than would make it run successfully, from technical settings related to tracking and feed, to audiences, bidding and ad copy strategies or visuals – settings that will make a difference regarding the obtained results.
Even if you are not the one making these settings, it is important to understand what you need to look at and where you can take action in case things go wrong.
In addition, you will learn how to monitor the Google Ads campaigns made by marketing specialists, what metrics to follow, and how to intervene with feedback to increase your sales profitably.
Course Level: Beginner & Intermediary | Duration: 8 hours | Location: Hotel Sheraton, Bucharest | 31st May 2022
Anabela Luca
Managing Director adLemonade
Anabela Luca
Managing Director adLemonade
You have access to 4 Workshops x 90 minutes each that take place consecutively throughout 31 May:
- SEO optimization of content and images for online shops
- Growth Hacking in E-Commerce: Smart Data for Improved ROI
- Selling in eMAG Marketplace
- Multichannel selling and the role of easySales in marketplace selling
Workshops: Beginner & Intermediary | Total time: 8 hours | Location: Hotel Sheraton, Bucharest | 31 May 2022
Mădălina Burada
Five Elements Digital
Daniel Ene
Growth Hacker &
SEO Strategist MOLOSO
Mădălina Borlovan
Seller Performance Manager
eMAG Marketplace
Diana Meteș
EasySales
Daniel Ene
Growth Hacker & SEO Strategist MOLOSO
Diana Meteș
EasySales
Mădălina Burada
Five Elements Digital
Mădălina Borlovan
Seller Performance Manager eMAG Marketplace
We meet for Registration in Ion Caramitru Hall at the National Theatre of Bucharest starting 08:00 AM to make sure we avoid traffic and long queues.
Before the Conference starts, you will have time to enjoy some hot coffee and socialize – once again, face to face after 2 years of online events. ?
As well, you can do some networking and seek business opportunities within the GPeC Expo, where you can meet major e-commerce and digital marketing service providers.
- How can we find the best export markets?
- How to adapt to foreign consumers?
- What tools to use for data-driven decision making?
Oana Dumitrescu
Industry Manager Retail & Travel, Google
Maybe you’ve been running Google Analytics 4, aka GA4, alongside Universal Analytics for a while now.
Or maybe you haven’t even started.
Well, now is the time, because everything is about to change starting July 1, 2023: Universal Analytics will be going away and GA4 will replace it.
In this session, Krista will walk you through the ins and outs of GA4 and show you some cool new things to help you maximize your use of Google Analytics.
English Session | Simultaneous Translation in Romanian Available
Krista Seiden
Experienced Leader in Digital Analytics
Enjoy some coffee and delicious snacks while networking among the E-Commerce & Digital Marketing industry elite.
You can as well visit GPeC Expo and get in touch with major e-commerce services providers – this is where you’ll meet opportunities for long-term partnerships.
While you’re enjoying your coffee, you can listen to Vlad Stoica – Client Director, Commerce Cloud Salesforce and Partner OSF Digital – speaking about “Creating Loyal Customers for Life” on the Demo Stage (in the Expo area on the second level).
Vlad Stoica
Client Director, Commerce Cloud Salesforce
The future of marketing depends on audience intent powered by behavior. Marketers need to shift their mindsets from a focus on demographics and psychographics to thinking about how to meet audience intent through creative content and key data insights.
What does this mean? It means a shift in mindset to hone in on how focusing on “Content + Marketing + Measurement” can positively impact your campaigns.
In this session, you’ll learn how to drive new and rapid innovation in your digital strategies to accelerate revenues by adapting to the next generation of marketing.
The See, Think, Do, Care framework will be presented to help you make key changes that will impact your business now.
English Session | Simultaneous Translation in Romanian Available
Avinash Kaushik
Digital Marketing Evangelist
The current situation does not sound very optimistic for the whole economy: price increases, inflation, persistence of supply chain issues, rising fuel prices and their cascading effects, the economic consequences of the war in Ukraine.
But as in any crisis situation, opportunities are born and the online commerce in Romania is a growing market that allows development even in times when traditional retail is affected. So how do you grow as an online shop in the current context and, most importantly, what do you need to do to meet the needs of your increasingly demanding customers?
- The latest e-commerce market figures for the first 5 months of this year
- Courier and fulfillment companies’ predictions for the end of 2022
- Changes in consumer behavior: what do end customers want from online shops?
- Growth opportunities for e-commerce businesses in the current context
- Logistics processes automations for cost optimization and happy customers
These are just some of the topics will be discussed along with the representatives of the most important courier and fulfillment companies in Romania.
Guests: Bogdan Colceriu (CEO Frisbo), Cătălin Maftei (Founder C-Solution), Adrian Mihai (CEO FAN Courier), Lucian Baltaru (CEO Sameday), Mircea Stan (CEO & Founder Postis), Alexandr Jealascov (CEO Packeta România).
Host: Andrei Radu (CEO & Founder GPeC)
Bogdan Colceriu
CEO Frisbo
Cătălin Maftei
Founder C Solution
Adrian Mihai
CEO FAN Courier
Lucian Baltaru
CEO Sameday
Mircea Stan
CEO & Founder Postis
Alexandr Jeleascov
Managing Director Packeta Romania
Andrei Radu – HOST
CEO & Founder GPeC
Have lunch with the Speakers and the most important players in E-Commerce & Digital Marketing and then enjoy high-profile networking with a spectacular view – up at Aria TNB – member of The Embassy. Lunch is provided for ALL INCLUSIVE ticket holders only (ticket details and registration fee here).
Sometimes the hardest part of ecom optimization is figuring out where to focus your efforts. There are a million and one things you COULD do – the question is what SHOULD you do to increase sales and conversions?
In this session, Michael Aagaard will walk you through the 4 most critical pages and share his best optimization tips based on 14 years of hands-on experience.
You’ll walk away with a long list of actionable takeaways you can bring back to the office and experiment with right away.
English Session | Simultaneous Translation in Romanian Available
Michael Aagaard
Senior CRO Consultant
Open dialogue to your questions about the latest trends in e-commerce and the digital transformation of large retailers, internationalization, automation, online marketing and fulfilling end customer demand:
- How will the e-commerce and retail industry transform in the coming years?
- Which are the trends that we can’t ignore?
- What will the future consumer look for when making a purchase decision?
- Trends that transform online shops as we know them: live shopping, omnichannel, voice search, automation, Buy Now Pay Later, conversational e-commerce
- Cross-Border Marketplaces
Guests: Cristi Movilă (General Manager Eastern Europe VTEX), Daniel Nicolae (Co-Founder & Managing Partner Innoship), Mihai Vînătoru (Co-Founder & CEO DWF), Ruxandra Geantă (Co-CEO BaseLinker România), Ionut Sabadac (VP Merchant Solutions TBI Bank).
Host: Raluca Radu (CEO & Founder MTH Digital)
Cristi Movilă
General Manager VTEX Eastern Europe
Daniel Nicolae
Co-Founder & Managing Partner Innoship
Mihai Vînătoru
Managing Partner DWF
Ruxandra Geantă
Co-CEO BaseLinker România
Ionut Sabadac
VP Merchant Solutions TBI Bank
Raluca Radu – HOST
Founder MTH Digital
Get energized with coffee and enjoy some networking at GPeC Expo. Face to face, like in the good old days. 🙂
You can as well visit GPeC Expo and get in touch with major e-commerce services providers – this is where you’ll meet opportunities for long-term partnerships.
While you’re enjoying your coffee, you can listen to Ruxandra Geantă – Co-CEO of BaseLinker Romania – speaking about how the BaseLinker solution can help you increase your online sales on Marketplaces on the Demo Stage (in the Expo area on the second level).
Ruxandra Geantă
Co-CEO BaseLinker România
During Erin’s career at Booking.com she’s run over 1,200 A/B tests. She lives and breathes the whole process: from concept generation to technical implementation — the whole way through to experiment analysis and final decision making.
Considering only 1 out of 10 tests at Booking.com are successful, you could say that she’s a pretty big failure. So, what has she learned by designing with data and failing to succeed?
She’ll present a list of common pitfalls, complete with examples and practical tips, that you can take back to your team.
English Session | Simultaneous Translation in Romanian Available
Erin Weigel
Senior Design Manager | Former Principal Designer Booking.com
How often do you have the opportunity to know the story behind online shops that are successful today: how they started, what challenges they had, how many times they suffered business losses and what motivated them to keep going on their path to success? We are going to be talking about e-commerce entrepreneurs who started from scratch and did not have huge budgets to invest in their businesses, but who had determination, learned a lot, put into practice what they learned and believed in their idea.
For the first time at GPeC, we reveal the stories of some businesses that are successful today, but which are no strangers to failures or difficulties.
A great way to end our SUMMIT GPeC Conference and inspire e-commerce entrepreneurs with a conversation between friends.
Host: Marian Hurducaș
Laura Sardescu
Co-founder & CMO Neakaisa.ro
George Moroianu
Co-Founder Flip.ro
Marian Hurducaș – HOST
Necktie Agency
The GPeC Conference Day ends, but on May 31st we will meet for a full day of Courses, Masterclass and Workshops at the Sheraton Hotel, Bucharest. But the evening does not end here because from now we will enjoy having dinner together and socializing among the Digital industry’s elite at GPeC Networking Party.
Starting 7:00 PM, we are waiting for you upstairs at Aria TNB – member of The Embassy for the GPeC Networking Party among the Romanian Digital industry’s elite. The event is exclusive, by invitation only and for ALL INCLUSIVE ticket holders.
Let it be networking, business opportunities and the joy of being reunited after 2 years of online events! 🙂
