Maybe you’ve been running Google Analytics 4, aka GA4, alongside Universal Analytics for a while now.

Or maybe you haven’t even started.

Well, now is the time, because everything is about to change starting July 1, 2023: Universal Analytics will be going away and GA4 will replace it.

In this session, Krista will walk you through the ins and outs of GA4 and show you some cool new things to help you maximize your use of Google Analytics.

English Session | Simultaneous Translation in Romanian Available