During Erin’s career at Booking.com she’s run over 1,200 A/B tests. She lives and breathes the whole process: from concept generation to technical implementation — the whole way through to experiment analysis and final decision making.

Considering only 1 out of 10 tests at Booking.com are successful, you could say that she’s a pretty big failure. So, what has she learned by designing with data and failing to succeed?

She’ll present a list of common pitfalls, complete with examples and practical tips, that you can take back to your team.

English Session | Simultaneous Translation in Romanian Available