Sometimes the hardest part of ecom optimization is figuring out where to focus your efforts. There are a million and one things you COULD do – the question is what SHOULD you do to increase sales and conversions?
In this session, Michael Aagaard will walk you through the 4 most critical pages and share his best optimization tips based on 14 years of hands-on experience.
You’ll walk away with a long list of actionable takeaways you can bring back to the office and experiment with right away.










































































































































